Anne-Sophie Baret

Wellness Strategist · Experience Designer · Speaker

I help hospitality brands turn wellbeing into a signature guest experience and a measurable driver of revenue, loyalty and brand equity.

Too many hospitality brands add a spa, a yoga class and a green juice menu and call it wellness. Guests notice the difference between wellness as decoration and wellness as design.

Real wellbeing lives in the details: the pacing of a guest's day, the ritual behind a treatment, the way a team is trained to connect rather than just serve. It's what turns a good stay into a story guests tell and a reason they come back.

Today, I help hospitality brands build wellbeing experiences that are intentional, distinctive, and built to perform commercially — not just look good in a brochure.

“I believe wellbeing should be felt, not sold as a checklist.”

MY JOURNEY

Holistic wellness ecosystems, built for business.

18+ years turning hospitality strategy into experiences guests remember and brands profit from.

For nearly two decades, I've worked at the intersection of strategy, marketing and operations ; building the concepts, programming and teams that turn a hotel's wellness ambitions into a lived guest experience. I know what it takes to move an idea from boardroom to guest journey, and how to make sure it holds up operationally, commercially and reputationally.

WHAT I DO

STRATEGY

Brand positioning
Product & revenue strategy
Wellness concept development
Business opportunities

EXPERIENCE

Guest journey design
Retreats & signature programming
Wellness activation
Launch & operational rollout

PEOPLE

Team training & upskilling
Speaking & thought leadership
Guest & staff relational intelligence
Well-being workshops

Certifications

. MBA, Hospitality Management — Paris Business School

. Executive Presence Certification — Cornell University

. Group Workshop Facilitator Certification — Humanizers.org

. Management Level I & II — Club Med University

. Leadership & Performance Training — Tony Robbins (UPW)

. Bachelor, Marketing & Communication Strategy — ISCOM Paris

Human first.
French perspective. Miami energy.

I'm French, I've called four continents home, and I've spent almost two decades in hospitality collecting something more valuable than stamps in a passport: a front-row seat to what actually makes people feel cared for.

Across 45+ countries, I've watched thousands of interactions: guests and staff, managers and teams, strangers becoming regulars. And one pattern was impossible to ignore: underneath every culture, every property, every price point, people want the same thing.

To be seen, valued, and genuinely connected.

That realization reshaped how I see hospitality. The most powerful competitive advantage any hotel has isn't its amenities — it's the quality of its human connections.